I am a seasoned UX designer with a solid 15 years of experience, including 3 years in team management. My exceptional performance led to my promotion as Lead Product Designer at my current company, PropertyGuru. I achieved this by significantly increasing the customer (Agent) Experience Score from 55% to 65%.
I have a strong proficiency in prototyping, wireframing, design systems, information architecture, visual design, data visualization, and various other related skills.I possess extensive expertise in designing large-scale projects for mobile, tablet, and desktop platforms, and I have a lot of experience in revamping and enhancing products to make them better for users.
Throughout my career, I have made significant contributions in various industries, including Finance, Medical, Insurance, and real estate, which have improved my professional skills and knowledge.
As the UX Lead, I am responsible for leading a team of three UX designers, one UI designer, and one researcher. Providing guidance, mentorship, and fostering a collaborative and innovative environment. In this role, I oversee the end-to-end design process. Making sure the project requirements, give the correct guidance and instruction to dedicated designers and researchers. Deliver the quality of the design, pixel perfection, typography, and consistency. I work closely with cross-functional teams, including product managers, developers, and stakeholders, to understand project requirements, align design goals, and ensure seamless integration of design solutions.
Worked closely with Product Owners, Scrum Masters, Business Analysts, and Developers for multiple projects from the Asia Pacific region. Design and deliver prototypes, persona, requirements, user journeys, user flows, sitemap, IA, wireframes, and mock-ups optimized for a wide range of devices and interfaces. Translate concepts and design rationale with user and business requirements into wireframes that lead to intuitive user experiences Drive user experience audits, reviews, and heuristic evaluations Conduct user focus group workshops for User Research, User Interviews, and Usability testing to understand user requirements.
As the design team leader, I take full ownership of our company's products. I create mock-ups for upcoming and existing projects, showcasing the functionality of our applications. I develop a comprehensive design system and UI style guides, providing engineers with CSS and HTML specifications. Additionally, I design and produce fully interactive HTML prototypes and click-throughs, which serve as valuable assets for client presentations, mock-ups, and user-testing studies.
We created websites and apps for medical businesses, specializing in clinical booking systems, appointment management systems, and medical-related websites. Our design process includes a comprehensive design system and UI kit. Our solutions prioritize user-friendliness and efficiency. Enhance your clinical operations with our high-quality, seamless products for patients and staff.